1 Content Design Foundations
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- Lesson 1 - What content design is and why it matters
- Lesson 1 - Supporting links
- Lesson 1 - Takeaway exercise
- Lesson 2 - Identifying the opportunities to create good content
- Project Canvas
- Lesson 2 - Takeaway exercise
- Lesson 3 - Summarising your insights for content creation
- Lesson 3 - Further reading
- Lesson 3 - Takeaway exercise
- Lesson 4 - Defining content themes and messages
- Lesson 4 - Further reading
- Lesson 4 - Takeaway exercise
- Lesson 5 - Defining content hierarchy and structure
- Lesson 5 - Further reading
- Lesson 5 - Takeaway exercise
- Lesson 6 - Defining voice and tone
- Lesson 6 - Supporting materials and further reading
- Lesson 6 - Takeaway exercise
- Mini content canvas
- Lesson 7 - Principles of creating good copy
- Lesson 7 - Further reading
- Lesson 7 - Takeaway exercise
- Lesson 8 - Creating content for everyone
- Lesson 8 - Further reading
- Lesson 8 - Takeaway exercise
- Lesson 9 - Using tense to assign ownership
- Lesson 9 - Further reading
- Lesson 9 - Takeaway exercise
- Lesson 10 - Interaction frameworks
- Lesson 10 - Further reading
- Lesson 10 - Takeaway exercise
- Lesson 11 - More interaction tips
- Lesson 11 - Further reading
- Lesson 11 - Takeaway exercise
- Lesson 12 - Writing promotional UI copy
- Lesson 12 - Further reading
- Lesson 12 - Takeaway exercise
- Bonus lesson!
- Bonus lesson resources
- Module completion certificate

Lesson 7 - Principles of creating good copy

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